Tracking Delivers Results
Effective email marketing requires attention to the details. Targeting your campaigns and getting relevant messaging to the right person at the right time are obvious requirements. But knowing whether or not those emails got delivered, read, and acted upon is the only way to measure the effectiveness of those campaigns and requires a complete email delivery system.

Spam Rating Score
The zen Program will provide your eNewsletter a spam rating score based on anti-spam legislation, laws and the most current technological spam blocking triggers. An average Spam score of 5.0 or higher is generally blocked - with these common scans and by following white collar practices, the zen Program regularily creates eNewsletters with a spam score of "0.0".

Message Statistics
The zen Program offers information on bounced emails, released, unsubscribes, click throughs and forwards. Message Statistics are provided within 48 hours after the eNewsletter is released.

Advanced analytics can be produced & provided by request. These statistics can provide detailed information such as which email addresses received, opened, clicked through and forwarded your eNewseltter.

Advanced Analytics
The zen Program offeres an advanced analytics program offering a time elapsed tracking dashboard producing a visual overview of your messages' performance over time. With a simple glance, you'll know exactly how great you've been doing!

Here's a brief glimpse of what you'll see:

1. Numbers for your most recent message
2. Data for all messages over the last 30, 60, or 90 days
3. Drill-down graphs for individual data